A black and white photo of a hand holding an envelope

How The Digital Age Has Shaped Communication

Alan Campbell Digital Marketing Experts

Most of us can remember back in the mid to late 1990’s when technology really started to make a surge forward. People were in a state of panic that we were gong to become too reliant upon technology, and that it was going to somehow be a very bad turn of events. If you look at it now, yes we are very reliant on technology, but it is hardly a bad thing. The digital age has put the world at everyones fingertips, and made it easy to reach mass amounts of people with much less effort. How has this technology changed the world of communication? That is what you are about to find out.

It’s 2015 and almost everything is digitized now. From commercial businesses, to grocery stores. If you can think of it, you will be able to find it on the internet. But this all doesn’t compare to how communication has been shifted in the digital movement. Starting with e-mail, this was the revolutionary push we needed to reach others in a fast, and timely manner. With only a click of a button, something that used to take days or weeks, is delivered within seconds. As a business owner this was a high commodity, because it allowed you to touch base with employees and investors and have correspondence on a regular basis.

Alongside that, we now have social media networking to contend with. Like many people have said, this is a golden opportunity for you, if you are marketing yourself or have other marketing for you, to reach people that in the old days would have been completely out of your reach. From Twitter, Facebook, Instagram and YouTube, there are millions upon millions of people to potentially get your information across to.

But let’s take this to the next level of communication. The personal phone-call is something of a time honored tradition, but now it is so much more. With applications such as Skype or Facetime, you can not only call those who you are wanting to talk to, but you can video chat with them. This allows the conversation to have that much more of a personal feel to it. It doesn’t only limit itself to one on one calls either, you can hold your conference calls using this same method. It just tends to seem a little more profession, not to mention convenient, to have the ability to handle matters in this way.

You can easily see that in a few short years how far the world of communication has come. The question we must all ask ourselves is, where will technology bring us next? This is a very exciting thought, because with technology always evolving, methods of communication are evolving right along side it. We should all enjoy it.