Social media marketing is no longer an avenue supplementary to your advertising and marketing strategy. It is essential to the growth of your company, and it sits at the crux of your brand development. If you do not yet follow a social media campaign strategy, it isn’t too late to join in. However, you are going to need to dive in deep, and you should be well prepared for the mildly chaotic climate of the new media.
If you do implement a strategy, awesome! You are right where you should be. But let’s revisit your campaign. How can you reach a wider audience? Is your content on brand? Are you staying consistent as an authoritative voice in your industry?
Social media campaigns range based on industry and brand intentions, but one thing is for certain: the most successful brands are active on social media. Here is what to include and tips on mastering this digital space.
TOP SOCIAL MEDIA CHANNELS
Pinterest is the golden way to show everyone just how well-designed and put together you are (or can be. Or daydream about being). Pinterest marketing allows you to connect with a young, DIY-oriented demographic that you otherwise might not meet! Stay active with your board, you never know when a pin will link back to you!
The best Instagram campaigns stay true to brand identity. Customers are following you because they love what you sell and what you stand for. Don’t veer off brand! We will help you develop a cohesive aesthetic and voice that your followers will learn to rely on and love.
The most successful Facebook campaigns are all encompassing of the other social media channels, too. With over 1.5 billion users, Facebook is the foundation of social media. It is the primary, most prominent social network, so it is the perfect space to which to link all marketing promotions. User activity on the platform is constantly evolving and the advertising capabilities shift accordingly. Use this to drive a promotion to the top of users’ minds.
Never underestimate the power of less being more. The sheer ability of 140 characters to make a Twitter handle famous to millions within minutes alone speaks to the value of the platform. The most effective Twitter campaigns stay faithful to the Twitter audience- news junkies. Sharing commentary on current events and retweeting entertainment one-liners is the route to take here.
YouTube is an incredible channel for sharing original content. Because the platform is owned by Google, SEO will help your video channel rise to the top of search results.
Yelp is crucial to getting clients in the door of your establishment. No matter what you provide, first-time customers want to know that they are in for a pleasant experience. Reach out to any and all existing customers you have, and ask them to review you on Yelp. Your most loyal customers will be glad to help your business grow. Negative reviews on Yelp are extremely threatening to a brand. One bad review can pull your rating into a low-value range. If the negative comment grows prominent enough in your feedback, it will appear at the top of your reviews and can easily deter new business. The more positive reviews you have, the better defense you have against the negative.
LinkedIn is the go-to platform for marketing B2B. It is an isolated chance to connect and share content with everyone who is relevant in your industry. Professionals, VPs, CEOs you would otherwise never interact with are now a link away. You can share industry-relevant news, observe how related brands are responding and collaborate on messages you want to share. LinkedIn is a great space in which to develop your company as a strong, authoritative voice.
ESSENTIAL SOCIAL STRATEGY ELEMENTS
Before you sign up for accounts on every channel, pump the brakes. Strategize first, activate second. Thoroughly indulge each of these elements as you build your campaign plotline.
Social media is necessary, yes, and on its own it stands as a strong contributor to your brand. However, it does need to be aligned with your business goals. We can help you address company needs before constructing a campaign.
Your social media activity should meet your marketing objectives and objective help set a way to measure the success of your campaign.
Target your audience first. Who do you need buying your product and who do you want acting as ambassadors for your brand? Profile your ideal audiences and cater your campaign to what research shows will be engaging to them. Every audience has different preferences- identify what your audience likes before you start posting so you can stay both on brand and in line with their priorities.
Run a competitive analysis before launching and monthly or quarterly throughout the year. See what competitor brands are posting about, what contests they are hosting and where their engagement levels appear to spike.
Be selective with your channel choices. If you are never going to curate your own video content, forget about YouTube. If your audience is young and female, adopt Pinterest! Be educated on where your consumers spend social time and establish a presence there.
Stay open to change
As your brand and consumer evolve, so will your marketing campaign- that’s okay! Be open minded with where social media is leading you. As long as you refer back to brand goals and objectives, you can grow with your marketing strategy.
Develop your social media marketing strategy with our professional team of experts. Executive Digital is comprised of smart, savvy designers who have an unmatched depth of knowledge in mastering Internet marketing and the clever wit to build effective, brand enriching campaigns. with our team once you are ready to come on board or if you just want to learn more. We look forward to helping make you and your brand social media pros!