Having a website as a small business is as important as having a name for your company – without one, nobody can search for you or pass your information along. An online presence allows customers to find your store, even if you do not sell products online.
If you do not yet have a website, you are not alone. In fact, 47 percent of US small business don’t use a website.
This is a jarring statistic in the context of our digital age, but it also means that a) it’s not too late to get a website, and b) you can quickly rise above nearly half of your competition.
Let’s take a look at what a website can do for your small business, and why you definitely need one.
Why Small Businesses Need a Website?
- Market penetration
- Customer expectations
- Immediate purchase
- Stay competitive
- Establish legitimacy
- Market expansion
- Data collection
- 24/7 information
- Lead generation
The reasons to have a website are listless, from offering information about your products to letting consumers know that you are relevant amongst competitors. Today, we dive into 11 of the most important motivators for setting up a presence online.
11 Reasons Why You Need a Website for your Business
Nearly half of consumers are searching for products online, which means that by having a digital storefront, you expose your brand to almost double the potential consumers. Even if you do not sell your products and services online, a website penetrates the market and lets consumers know you are one of their options when the time comes for purchasing their product or service of need.
Your customers expect your information to be available online, even if you only sell your products in a store. They want to know how to reach you, when you are open, what your company is all about, who is in charge, and what to expect when they walk into your shop, salon, or office.
Many consumers are searching on-the-go and craving immediate consumption. While almost everything is available for online purchase, most products are delayed by shipping time. If your local shop has a website, you can offer an immediate purchase option in town.
Half of your competitors have websites, which means you need one to stay relevant; the other half do not have a website, which means you are looking at an open opportunity to rise above half of your competition.
Websites establish legitimacy for your business. If you want to sell more products and grow your brand, a website is your first step.
As you penetrate the market with your website, you open the door to new consumer groups you’d otherwise not be able to reach. Getting your brand online is the first step to expanding within your target market.
By offering email or offer opt-ins, you can gather information about website visitors and shoppers. Use this information to strengthen your marketing strategy or to increase lead generation.
A website allows consumers to find information about your products, services, or company, at any time, which is an important criterion for establishing trust with customers.
Make your products and services available for online purchase through your e-commerce store. For consumers in a hurry or far away, online shopping is the only way they can shop.
Webrooming refers to online research that customers do before purchasing in person. Displaying your products and services online so that consumers can make a decision before coming in store to purchase is an effective way to increase sales.
What can a professional digital marketing agency do for you?
Working with an experienced digital marketing firm is essential when creating a website that offers the best possible portrayal of your brand online. At Executive Digital, our team has the expertise to create platform customers can find, enjoy, and use to shop your products online or in store.
Hire Executive Digital
To learn more about our services and how to successfully create a website for your small business, reach out and start working with our incredible team, today.