When you choose to do business online via your website, you need to ensure your site is optimized for Google, Yahoo! Bing, and other prominent search engines so that your online advertising costs are as low as possible and your conversion rights high. Search engine optimization requires you to ensure your website meets the requirements of specific search engines so that your website will rank highly on search engines and preferably appear at or near the top of the first page of search results. Search Engine Optimization strategies by Executive Digital combined with multi-media content publishing will help drive new, qualified traffic to your website. Consumers won’t go searching for your site. You need to ensure your site will find them based on the search terms they use, and that is where we can help you excel.
Google, Bing, and handful of other lesser used search engines account for the vast majority of online searches made by consumers. How your website performs on the most used search engines is determined by a number of factors that are assessed by algorithms created and constantly updated by Google, Bing, and others. We track those changes and apply them to your website to ensure you perform as well as possible. Among the many factors that impact how your website performs is how fast it loads, how long people stay when clicking on links to your site, the types of information provided, relevance to keywords, the user experience, and many, many other factors. We ensure search engine optimization reflects the needs of the major search engines and help you to produce pay per click campaigns that will drive more traffic to your site from consumers who are most likely to have a need for the goods and services you provide.
Creating a Unique User Experience
A unique user experience can be elusive. Essentially, it means your site offers unique information and content that mostly isn’t found elsewhere. Google and other search engines love to see a diverse mixture of textual information, videos, graphics, photographs, and other types of information that are relevant to your business, explain what you do, and help to education and entertain consumers. When we perform search engine optimization, we ensure your site offers an exceptionally unique user experience that will keep people interested and seeking more information when they visit your site. The search engines will take notice and respond by ranking your website higher on particular keyword searches, which will increase your online traffic and reduce your online advertising costs.
Web Browser Compatibility
Search engine optimization requires your website to be compatible with the many changing Web browsers that people are using in increasing numbers. Many of the most popular websites, such as Google Chrome, Internet Explorer, Firefox, Safari, and others, all work differently and can have a significant impact on your website’s look and how it performs. We can ensure your website will work equally well with all the top browsers so that the pages load quickly, properly, and all the buttons and various media function as intended. That will ensure the various search engine algorithms will continue to assess your site favorably.
Optimizing for Mobile Devices
If you are thinking about mobile devices and the types of operating systems they use, you potentially are losing a majority of your online traffic. With increased use of mobile devices, such as smartphones, tablets, and other mobile platforms, people are using their mobile devices to access the Internet in increasing numbers. We ensure your site is optimized for mobile devices and their Web browsers as well as those used by traditional computer operating systems to ensure your site will work properly and you have the best search engine optimization.