The greatest advantage of Digital Marketing is that it allows you to build a much closer relationship with your clients and potential clients than ever before. Programmatic Marketing takes that process one step further.

What is Programmatic Advertising?

Programmatic advertising, or Programmatic Marketing, is an automated process that uses real time bidding (RTB) to place your ad where your target audience will see it.

Is it the same as RTB Marketing?

No, RTB Advertising is the automated purchasing of ad space. Programmatic Marketing automates the process further by using software to decide which ad space to purchase. It makes these decisions based on information you give it about your target audience. This can include criteria such as gender, age, social status, geographical location and much more.

Do I really need it?

That’s a definite yes. Simply put, it’s one of the most efficient ways of ensuring your online marketing efforts are successful. It’s also the way of the future in digital advertising, with Google expecting to see over 100% growth in spending on programmatic advertising this year, and estimates by industry experts that 50% of all advertising will be programmatic by 2019.

What are the benefits?

It’s targeted and personal. Using the available information about your client base, it allows you to deliver meaningful ads to customers and potential customers, building brand awareness.

It’s efficient. Automating the menial tasks of the advertising process means the process is quicker with less likelihood of mistakes, while keeping the human touch in optimization and strategy planning.

It’s quick. Again, because the process is automated, desirable ad space is selected, bid on and your ad displayed all in the time it takes a page to open on your browser. This means you never miss an opportunity.

It provides real-time data on your marketing efforts. This allows for constant improvements and optimization even while the campaign is running. If you know about advertising, you’ll understand the importance of this, if not, trust me when I tell you it’s a marketers dream come true.

Get in touch with Executive Digital today and let’s discuss how we can grow your brand through Programmatic Advertising.