Programmatic marketing includes media buying, placement, and optimization through automated software that utilizes a real time algorithmic bidding system. If it sounds complicated, it is, but it doesn’t need to complicate your life. Executive Digital’s team is well versed and can help you gain traffic right away through programmatic advertising.

Why You Need Programmatic Marketing In Raleigh, NC

Programmatic marketing is just one more tool that can be applied to your digital outreach goals. It is complementary to PPC, SEO, and building the best possible website for your goals. Let Executive Digital help bring your business to the forefront of your ideal consumers’ interest with full-service ad management that includes ad tag integration, monthly tag management, monitoring, troubleshooting, current ad plan optimization, and exclusive account management.

What is the Difference Between Google Adwords & Programmatic Advertising

Programmatic Advertising and Google Adwords are very similar and offer most of the same features; such as targeting and retargeting. The use of cookies gives programmatic marketing a wide scope when it comes to targeting potential users on a more granular level. By allowing its users to not only utilize but target specific demographics, psychological data, and behavioral data helps advertising dollars to be used more effectively.

Better than RTB

Although Programmatic marketing uses real-time bidding (RTB), programmatic marketing takes the automation process a step further by calculating which ad space is the most beneficial for your brand to purchase at the time of bid. The calculations are tailored to consider target audience factors such as gender, age, social status and geographical location.

Benefits of Programmatic Advertising

There are many factors that go into a successful programmatic ad campaign: the right people, creative, content, and tech. Programmatic ad buys involves gathering unsold or “leftover” inventory, as opposed to high demand inventory. Thus allowing your CPM (cost per impression) to be lower than the cost of premium ad inventory from a specific publisher such as Google. The use of automated tech helps improve campaign efficiency and performance; while allowing you to gather and analyze data more efficiently. These insights can be used to improve the performance of any given campaign. With the addition of improved targeting capabilities, you can segment your audience into different marketing groups. Therefore, making it easier to target the right audience at the right time. With improved tracking capacity you can see and track where and when each ad is shown, how much engagement it received, and utilize the data for future campaigns. With the right analytics and metrics, you can use less of your marketing budget and still yield results and lower your CPA (cost per acquisition.) Programmatic advertising also allows the user to buy directly from the source essentially cutting out the middleman and streamlining the process. The final statement in favor of programmatic advertising is the ability to get more qualified leads at a lower CPC or cost per click. As the tech continues to improve so will your ROI. Call today to find out how Executive Digital Raleigh can help your company utilize programmatic advertising and increase your ROI.
Programmatic advertising is the way of the future for reasons that will benefit your business today. The system is efficient, speedy, accurate and provides real-time data on your marketing efforts.

As a leading Raleigh digital marketing agency, we want to offer you our full-service expertise in handling all of your programmatic marketing needs. Reach out to our team today to learn more or get started on a consultation.