New Yorkers often get a bad rap as being rude and unfriendly. If you live here you know that’s not true, we’re just busy trying to get through the day, and in a city of more than 8 million people, that’s not always easy, even if it never sleeps. Through Social Media Marketing, New York businesses have a chance to show their human face.

What is Social Media Marketing?

Social Media Advertising or Marketing (SMM) utilizes social media sites such as Facebook, Youtube, Instagram, etc, as marketing tools. By creating and sharing content on social networks, companies can increase their brand exposure and broaden their customer reach. This also helps increase the efficacy of other marketing techniques, including SEO and SEM by building natural links, driving traffic to your site and increasing brand awareness, recognition and goodwill.

How does it work?

In our saturated advertising world, people are tired of being “sold” a product through sterile mass marketing sales pitches. They want the personal touch and are increasingly relying on recommendations from friends, family or brands they trust, before making purchasing decisions.

Through social media accounts, companies can directly interact with their clients. This allows you to answer their questions, share content (driving up your website traffic) and generally strengthen the relationship between you and your clients. Remember, your followers will have followers of their own who will see the interactions between you, increasing awareness of your brand and expanding your network.

Why do I need a Social Media Marketing Agency?

Social Media Marketing is a long-term marketing technique that boosts the active engagement of your audience.

That’s where we come in! One of the key elements to a successful Social Media Campaign is a winning strategy. We will work with you to define your goals, target audience and identify the best social media platforms to reach that audience before embarking on a campaign.

It’s vital that the content shared on your social channels tells the story of your brand. We’ll work with you to establish this and present it in the most engaging way to reflect your brand’s’ core values. Whether it’s text, image or video, our Social Media Marketing team will create content for you that is guaranteed to drive audience engagement.

Social media users don’t like to be ignored. Every post, comment, message or review on your account must be responded to. With your input and feedback, we’ll keep the conversation going with timely and appropriate responses.

Finally, we’ll help you understand the metrics of Social Media platforms. The metrics from social platforms like Facebook, Instagram, LinkedIn, and Twitter can give you greater insight into your client base and help you, the business owner, develop a better understanding of their needs, wants, and how to connect with them.

For the best Social Media Marketing that New York has to offer, contact us today.