Video production in Raleigh has been stepping up its game, which means your brand needs to produce higher quality and more engaging videos to keep up with the competition. Raleigh is bustling with new businesses and busy artists – this is a perfect opportunity to make the most of your video content.


Video as a medium continues to climb as the most consumed content around, and it is essential to your overall marketing and advertising strategy. The quality of the video is also important for ranking well in the search engine results, retaining consumers’ attention, and the potential for it to go viral. Investing in quality video production goes a long way when trying to convert your consumers and have them follow a link to your site after watching. Consumers need to clearly understand the next step, typically a prompt into the next phase of the purchase funnel. Video leads relate directly to sales with a 74% conversion rate of a viewer to a consumer. ROI is important when considering video production because it is a significant investment. If produced professionally with lead generation and sales in mind, your ROI can be tenfold if done correctly. BRAND AWARENESS Videos help establish a relationship with consumers that helps keep your brand relevant and at the top of your consumer’s mind. The quality of a video can boost search rankings that will help you earn a more favorable spot from which to gain a consumer’s attention. Google’s search engine ranking factors favor video. In fact, if you have a video embedded on your website, you are 53 times more likely to show up first on Google’s search engine results page or SERP.

Executive Digital ranks amongst the best video production companies in Raleigh, NC. To learn more about our services and how to use video to optimize your brand marketing strategy, get in touch with our team.