First things first – What are backlinks?
Backlinks are the backbone of organic traffic to your website. Backlinks are links from other sites that point to your website. They can be in the form of an image or text (anchor text). This can include informational websites, blogs, and any online databases.
Why are backlinks important?
Backlinks essentially legitimize your website by vouching for your content and website experience. The more prominent, established and visited your backlink host is, the more traffic you receive and the higher rankings you earn in Google searches.
How can I get backlinks?
Many tactics for how to build backlinks are possible as DIY solutions. Some methods involve getting as many backlinks as is possible; others focus on targeting high traffic and trustworthy websites that will promote the strongest direct influx of traffic to your site.
Follow along with our list and see how you can improve your rankings, traffic and overall site performance.
How to Build Backlinks to your Website:
Find and replace broken links
Finding and replacing existing broken links is possibly the easiest way to earn backlinks to your website and to quickly and significantly increase organic traffic. Reach out to companies who link to pages similar to your own. Where you find broken hyperlinks, you can reach out to inform the web host of the error and kindly offer your own link as a superlative option. Be gentle in your approach and ultimate request for their marketing support. Explain why your site more adequately addresses consumer needs.
Link internally on your website
You have an entire website with a dozen pages that can each link to one another. Take advantage of all these pages; inbound linking within your site keeps consumers clicking on your site pages.
Infographics with backlinks
If you plan to use infographics to your advantage, choose and design them wisely. Think seriously about the audience you want to visit your site, do the adequate research to determine what information they want and how they prefer to view it. Use these infographics to grab user attention and then guide them to your website.
Infographics on your website that lead to internal pages can be beneficial to site optimization, but go further and share your infographics on pages that your target audience use. Share it on social media, ask bloggers to use your resource on their blogs. If it is a gripping infographic, everyone will want to share it to earn traffic on their site and in turn, you will win their outbound traffic to your site.
Promote content to earn awareness
You worked hard on your content, promote it! The more you promote what you’ve created, the more likely other sources are to pick it up and link back to your website. Unique content stimulates your audience, but it also provides an opportunity for new visitors to check out what you have to offer. Capitalize on all the potential traffic from the content you invested in making.
Guest blogging
Guest blogging is a great way to generate high-quality backlinks, but you must have a strong SEO strategy in place prior to starting your outreach. But the benefits are worth the work! Faster website indexation, higher keyword rankings, boost in organic rankings, and brand awareness are just a few of the many benefits you can reap from a strong guest blogging strategy.
Link out to websites with high authority
Whenever relevant, link out to websites that have an authoritative voice in their industry or in your own. Although your traffic might be small in comparison, the brand should appreciate you linking to their site over another’s and often, they’ll return the favor and link back to yours.
Monitor competitors’ techniques and backlinks
A wise brand monitors the competition. As solid as your marketing strategy might be, a good marketer knows there is always room for improvement; you never know which elements you might be overlooking. Look into who is hosting your competitors’ links; this can give you a good idea of where traffic is coming from and where you can replace links or opt for links on similar host sites.
Building solid backlinks is essential for a well-ranking website. To learn more about the various SEO tactics and strategies, reach out to our team at Executive Digital. Our SEO experts can provide a comprehensive consultation your site and immediately point out areas for improvement. Get in touch with us today!