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Beautiful woman with white loudspeaker, business icons behind her. Front view. Concrete background. Concept of sharing PR.

PR Strategies and Tactics for 2019

Tony Lopez January 17, 2019PR Tactics

Well, aren’t we the luckiest bunch in the new millennium? Inundated with marketing platforms that reach billions and gain leading popularity overnight? Not only do we have more competitors between big and small brands, but we have a slew of …

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pr outreachpr strategies and tacticspublic relations emailpublic relations marketing strategy
what is Schema in seo

What is Schema in SEO? We Have the Answers for You

Tony Lopez March 31, 2017SEO

As SEO algorithms continue to evolve, more elements of website constructions and design are factored into the equations that push web pages to the top of search queries in engines like Google. This year, Google has its sights set on …

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digital marketingdoes Schema help seoseo specialistswhat is Schema in seo
Image of young woman passing heart to older woman. Empathetic Marketing concept.

Strategic Empathy in Social Media

Tony Lopez October 12, 2016Social Media

Marketing with strategic empathy can help enhance customer acquisition.  We know how to use big data, extracting key insights about our consumer’s habit and purchasing patterns to better present them products and marketing campaigns. But big data insights only go …

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empathetic marketingsocial media campaignsocial media empathy
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