Search Engine Optimization (SEO) allows your website to be found when potential users are searching on Google, Bing, and other major search engines. Our SEO experts make sure that your website not only follows Google best practices but also meets all the necessary requirements for favorable rankings. While monitoring traffic and relevant algorithms we are able to maintain your website and pivot when needed for the best possible search engine results.

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Why does SEO matter?

Search engines, like Google, want to give their users the best possible resources when people are looking for something in particular. Think of a search engine like a library that holds an innumerable amount of information. In order to find the information needed the librarian needs to know what you are looking for and how to direct you to the best possible websites. By providing relevant information on your services and having the content to support it. By optimising your site you let search engines, like Google, know exactly what your website is about. This means providing the best possible web pages per keyword search. In order to provide a superior search experience, search engines are constantly refining their algorithms to weed our mediocre content and ensure that only the most engaging and accurate information is front and center to answer user queries.


As the search engines’ algorithms are always changing, so must your web elements. If Google’s users favor mobile over desktop, then your site must reflect significant mobile optimization and a user-friendly experience on all mobile devices.

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Maintaining a website’s backend for SEO standards is half the battle. Keeping up-to-date with search engine algorithm changes is an additional time worthy investment. Yet it is essential if you want to keep your website up to date with algorithm requirements and keep ranking favorably for searchers.

Executive Digital is your go-to Raleigh SEO company. Learn more about our new location and Raleigh SEO services by opting in for a free consultation or by reaching out to our team right now.