Instagram Marketing Tips

Instagram Marketing Strategy Tips

Social media is a crux of online marketing strategy. Social media sweeps many platforms and engages audiences in ways we never before experienced. It allows brands to share their stories that otherwise get lost in packaging, pricing, and positioning and ultimately, offers a new lens through which to view a company. Instagram is only six years old, but it’s quickly …

increase organic traffic

How to Increase Organic Traffic

Investing in your website development is futile if nobody is visiting your site. Traffic is obviously a critical component to your business success. However, paying for ads or SEO can get pricier than you’re ready to spend. The good news is, we have many ways to increase organic traffic without carving out a significant portion of your budget and time. …

Facebook hacks Executive Digital

5 Facebook algorithm hacks to up your content marketing game

It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform. Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means …

instagram news photos Exec Digi

Instagram Now Supports Portrait and Landscape Photo & Video in Galleries

Instagram users are no longer limited to publishing galleries full of square photos and videos. The company has announced photos and videos in portrait or landscape format can now be used within galleries. Instagram has supported portrait and landscape formats for some time now, but not in galleries. When the social network first introduced the ability to upload multiple photos …

copywriting Executive Digital

What Makes Good Copywriting?

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s …

link building Executive Digital

5 steps to creating a more efficient link-building campaign

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results …

social media tips Executive Digital

5 Ways to Make Your Business Look Good to Customers Online

How can you properly represent your brand while also offering your customers incentives to choose your business over others? This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”? This particular business owner was afraid that …

LinkedIn features Executive Digital

3 Killer LinkedIn Features You Should Be Using

LinkedIn recently hit 500 million users, making it (depending on which source you read) the 3rd biggest social network in the world behind Facebook and Instagram. But here’s the thing: although LinkedIn can boast an enormous user-base of working professionals, only around a quarter of that 500 million are monthly active users. This means that a heck of a lot …

SEO experiment Executive Digital

3 SEO Experiments You Should Try This Year

SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? Experimentation is at the forefront of SEO. Experimentation is what drives the industry forward. Without SEO experiments, everyone would all still be changing …

social media marketing Executive Digital

Evolution of Social Media Marketing — What Success Looks Like

by Rosy Strategies Social media num­bers make it easy to mis­in­ter­pret true val­ue and suc­cess online. Met­rics that appear front and cen­ter boast fol­low­er counts, num­bers of likes and shares. But if a sig­nif­i­cant per­cent­age of high like-counts are not con­vert­ing into cus­tomers, where­in lies the suc­cess? Social media adver­tis­ing requires sig­nif­i­cant invest­ment; the invest­ment that should be backed by …