Executive Digital uses SEO and PPC to take Diamond Vision to new heights.

Diamond Vision Gets Results Through Combined PPC and SEO

There are two ways to increase traffic online: organically and paid. By combining both strategies, we optimize our clients’ web presences and overall conversions. Diamond Vision started their contract with us in July 2015, and since our team began implementing paid and organic search efforts, we have seen a 35% increase in organic traffic. With more people visiting the site, …

Planificación de la Estrategia de Negocios Online

La estrategia es un conjunto de reglas que aseguran una decisión óptima en cada momento, según la Real Academia Española. Estas reglas permiten cumplir objetivos de manera ordenada, lo cual permite ahorrar tiempo y dinero. En el caso del mundo de los negocios, contemplar cada acción y agruparlas para que interactúen entre sí y logren el resultado esperado es de …

rankings drop what now Executive Digital

10 Things to Do After Your Google Rankings Drop

Whether your organic search rankings are in free fall or you observe a minor position loss on a secondary keyword, no one likes to see a drop. Though fluctuations are inevitable, especially in the face of Google’s rolling real-time algorithm updates, it’s never good news when your search rankings start trending in the wrong direction. How can you keep a …

Content Marketing and writing tips for your website.

How to Write a Bewitching Website Copy

Website copy is an essential ingredient in strategic content marketing. Marketing to consumers with stellar content is a creative way to attract readers, to engage consumers, to entice viewers to share and to return to the site time and time again. Ultimately, reaching consumers through content is a reliable way to induce sales. Writing magnificent copy takes concerted effort. Mind-blowing …

Instagram audience Executive Digital

How to Grow an Audience on Instagram In 4 Weeks

You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in a month or less? This post is for you — it will guide you from planning to …

PPC Executive Digital

PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw …

PPC advertising

7 Powerful Benefits of Using PPC Advertising

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a wealth of useful data PPC …

Do Organic Rankings Really Matter in SEO?

Every successful company should strive to be number one, right? Wrong! By focusing on your organic rankings, you can miss the big picture and lose sight of important factors that can make or break your company’s SEO strategy. Here are two of the biggest reasons why organic rankings aren’t a reliable primary measurement of success in SEO: 1. Rankings are …