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5 Quick Ways to Improve SEO to Increase Brand Visibility

It’s safe to say that optimizing your website and blog content for the search engines continues to be vital in 2017. With search being one of the top tools consumers use to shop, locate information, get answers to their questions, and find solutions, it’s imperative that your brand “shows up” when your audience is looking for you. Amplifying your search …

SEO and social

SEO and social: 1 + 1 = 3

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results. The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great …

El lujo ingresa al mundo del marketing digital

Aunque todo parezca estar hecho, y aunque el mundo del marketing digital pareciera tener todo el universo comercial abarcado, esto no es así en la línea de los productos “luxury” o de lujo. El segmento de las marcas más veneradas y deseadas del mundo se ha mantenido al margen del mundo cibernético. Sin embargo, esta tendencia, que parecía inamovible, empezó …

Facebook confusing

Facebook is turning into a confusing social nightmare

Facebook! It’s a confusing mess these days. The network, in its efforts to become a bit more social again, has drowned users in new features, tests and other distracting knickknacks — and for perhaps the first time in the service’s 13-year history, it’s not altogether clear what you’re supposed to do when you log in each day. A quick rundown: …

Geometry surfaces

In the age of RankBrain, these foundational SEO issues still matter

Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO …

Google search crisis

A deep look at Google’s biggest-ever search quality crisis

Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should …

Siri

Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the most popular PAs: Siri and Google Assistant. People often use …