PROGRAMMATIC MARKETING AND RTB ADVERTISING
What does full-service ad management include?
Great question! Our management services are completely comprehensive. We carefully monitor and perform the following:
The appropriate ad tags ensure the most optimal visibility for your advertisement. Based on what and where consumers search, well-tagged ads are sure to get in front of your ideal consumer target.
A publisher account manager takes on the responsibility of ensuring all tasks are complete in your advertising strategy.
An effective and strategic plan is continually evolving and agile. Hiring an ad concierge gives your company the advantage of continuous analysis, advice, and feedback on current advertising efforts, placing your organization in a winning position.
It is just as crucial to continually monitor ad tag responsiveness. By maintaining metrics on user interaction with tags and links, we can forecast and troubleshoot consumer engagement, further optimizing your current advertising strategy to ensure you get maximum audience exposure, retention, and transaction.
PROGRAMMATIC MARKETING IS THE FUTURE
Programmatic and RTB (Real-Time-Bidding) may seem complicated and baffling. However, it’s simply automated bidding on advertising inventory in real time, in order to target a specific individual who appears to be in a certain situation t a certain time. So, you get to deliver your products through ads to people when they need them and when they don’t even know they need them. This type of automation saves time! And gets you in front of the competition.
Why Choose Us?
Executive Digital covers all of your digital marketing and advertising needs. Our team is highly-trained, well-experienced and always available to consult on your marketing endeavors. Reach out to us today for a free ad management quote!