Blogs are one of the best ways to add fresh content to your site on a regular basis. Publishing new content with consumer-focused keywords builds your visibility online, your reputation with Google (and thus, your search rankings), and keeps consumers returning to your site for information, education, and entertainment.
Blog posts are already working for you to improve SEO, but, you can add a few key elements to boost your blog post’s SEO-friendliness and push your site even higher through search rankings.
What does SEO-friendly mean?
An SEO-friendly blog post means that your blog content is written or produced and presented in a way that satisfies Google’s algorithm expectations so you can steadily climb the ranks of your online competition and become one of the first websites a consumer sees when searching for your product or service.
Let’s take a look at how to include SEO in your blog posts to help you attract both Google and new readers.
How to write SEO-friendly blog posts in 6 easy steps
Before you start writing, research which keywords lead the most people to your product and creatively conceive how you can base your post around these search terms.
Structure your post
When writing content, make it as easy and enjoyable to read as possible. You can follow these general guidelines to ensure your post is simple to follow:
- use headlines
- use signal words (first, secondly, finally, therefore, etc.)
- introduction, body, and conclusion
- use paragraphs to minimize the perceived amount of writing
Get creative with content
Expand the content possibilities in your posts instead of limiting your edutainment to written pieces. Remember, you can include the following elements in your post: lists, guides, infographics, videos, glossaries, slideshows, and directories. If you have an idea outside of this list, go with it! Your blog posts will rarely fail you.
Determine your audience
Who is your audience? Depending on the age range and general demographics, you can publish particular types of content. Older audiences, for example, are going to love reading your long-form written content, while younger audiences will devour any embedded video and moving infographics.
Follow an editorial calendar
Spontaneity is beautiful, but when your brand starts to grow and demands are coming at you from various directions, blog posts are often the first priority to fall from the list. By keeping an editorial calendar, your content team can stay on track, and you can be sure that this easy SEO element never goes overlooked.
An editorial calendar is also a wonderful way to start building a dialogue with your regular readers and viewers. You can build on stories, lead up to events or divulgences, and establish an entertaining rapport with consumers.
Keep track of which posts do well and which posts could use a creative spark to generate more interest. If you find posts without great traction, up-cycle the content and try the post again. For example, if a written post on how to prepare vegetable soup didn’t produce results, present the same information with an infographic or include a video hosted by a social media influencer from the culinary industry.
Work with a professional SEO team
Search engine optimization is easy enough to understand, but it requires daily attention and activity to effectively implement its many and ever-evolving factors. Working with a professional SEO marketing firm is the best way to ensure that your site and all associated elements are sufficiently optimized for Google and for the highest audience retention rate.
Hire Executive Digital
Hire our experienced team at Executive Digital, and let our experts take care of all of your SEO needs. To learn more about how our services can help your site and brand, get in touch with us, today.