How to Write a Press Release for an Event

How to Write a Press Release for an Event

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When your brand is ready to host an event, get the word out by issuing a press release. A press release lets audience members and potential consumers know what you have going on, why you are hosting the event, the necessary details for the gathering, and it builds on brand awareness you have been working to establish in your industry.

Why issue a press release for an event?

Press releases are the first marketing step in creating awareness around your event as it is the most efficient way to get the word out about the upcoming affair. Press releases accomplish the following marketing goals for your brand’s event:

  • Generate event awareness
  • Create buzz
  • Increase brand awareness
  • Provide necessary event details

Writing a proper, effective, and enticing press release is essential to maximizing the turnout at your event. Follow along below to learn how to write the best press release.

How to write a press release for an event?

  1. Headline
  2. Summary
  3. Dateline
  4. Body
  5. About
  6. Contact

1. Create a strong headline

Provide a headline that grabs consumers’ attention while providing pertinent details, including the name of your event and its theme or location. Providing these details gives an audience just enough reason to read on and learn more about your event.

Include the following elements in your headline:

  • Active voice
  • Strong verbs
  • Engaging language
  • Succinct explanation

2. Summarize the event

Summarize your event in one to four sentences, providing a concise synopsis of what your event is and why it is beneficial to your brand, community, and/or consumer.

3. Provide essential details

Include the essential details in just 25-30 words, answering these questions:

  • Who?
  • What?
  • Why?
  • When?
  • Where?
  • How?

wh questions
4. Elaborate on the event

The body of your press release can be between three and four paragraphs; this is where can go into why you are hosting the event, what consumers will learn or how they will benefit, why your event is important, and how it relates to your brand mission.

5. Include company bio

Every press release should include a brief company bio that best explains your brand to the public.

6. Share contact details and personnel

Lastly, list the contact details repeated to your event, including the name and contact information of the team members that consumers can contact with questions.

Now that you know what to include and how to write a convincing press release, improve your communication materials by following these additional tips below.

3 Press Release Tips

  1. Publish timely
    When you publish your press release can have a big impact on its success. Aim to send it two to three weeks prior to your event taking place. This gives consumers enough time to plan to attend, but not enough time to forget the details.
  2. Provide a hook
    Why should consumers go to your event? As you do with other marketing materials, show your consumers their need for event attendance, be it education, social demand, or product discount.
  3. Write the perfect amount
    Aim for the sweet length in your press release — longhorn enough to fully explain the event and short enough to keep consumers interested. The ideal length is 300-800 words.

Executive Digital

Hire Executive Digital to work with a competent, highly-experienced marketing team on your event press releases and all related digital marketing efforts. We will work with you to ensure that your marketing materials suffice for consumer needs while also presenting your brand as authentically and boldly as possible.

Reach out today to learn more!

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