July 1st is a very important date for all customers that run an eCommerce business on Magento. Why? The payment processing on your Magento 1 website will no longer be PCI compliant. What exactly does this mean? Payment Card Industry …
¿Qué Es Facebook Pixel Y Cómo Utilizarlo en Marketing Digital?
¿Cuántas veces ocurrió que sus clientes potenciales simplemente abandonan su página web o su oferta antes de que se pongan en contacto con usted? ¿Le gustaría tocar la puerta de todas aquellas personas que echaron un vistazo en su oferta …
What is a KPI In Digital Marketing? Measuring Your Success
Marketing strategies are plotted to aid in branding and sales efforts set to achieve particular business goals. Marketing targets specific ways to encourage consumer engagement, brand loyalty and consistent sales from key audience and consumer members. Marketing budgets increase every …
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, …
Market to the High End Consumers Your Brand Deserves
Catering to the luxury consumer is a craft. It involves restraint, pointed execution and a knack for knowing what this consumer needs before they do. Much of the luxury marketing behind higher end products goes against the common marketing principals …
What is real time bidding and why is it more effective than direct bidding methods?
Real-time bidding is a relatively new technique that is being used by many auctioneers, auction houses and advertising houses in order to conduct property sale transfers and advertising inventory more smoothly. Similarly in the digital marketing space, programmatic instantaneous auction …
Executive Digital Marketing Experts – Hello World!
Here it is, Executive Digital’s first ever blog, on our brand new website! We hope this post manages to live up to the high expectations! We are excited to be putting ourselves out there on the world wide web (and …