Online Marketing Services for Lawyers
You would be surprised by the sheer amount of people who look for legal advice online. Most people do it because it’s a necessity, but some people do it because they are looking for a trustworthy and reliable firm to represent their case. Whatever the case may be, it’s pretty clear that page 1 website ranking of a law firm is one of the essential elements for marketing success, better exposure, and attracting new clients.
At Executive Digital, we offer a wide array of digital marketing services for lawyers, including search engine optimization (SEO) for attorneys, which is one of the most cost-effective ways to increase the ranking of your website, thus bringing more awareness to your brand and new clients to the table. Our team consists of talented experts who have been in the legal industry for years, and have the know-how to help you stay ahead of the competition. If you have a legal practice and are looking to boost your online presence, our law firm SEO strategies will surely come in handy.
Our Approach To Online Marketing for Lawyers
Search Engine Optimization for lawyers is a continuous process rather than being a one-time thing. Over 95% of people use a search engine to find legal advice, and more importantly – 75% of them never visit the second page of search engine results. Naturally, if your attorney website isn’t ranking high and is not on the first page of search results, chances are your page will end up mingled with hundreds of others that simply won’t get a click.
That’s why our approach to marketing for legal firms involves:
- The targeting of relevant keywords through quality content (blogs, guides, articles) for new clients
- Local SEO (targeting clients in your immediate geographic area)
- Improvement of page loading time for a better user experience on your site
- On-page optimization and site structure improvements
- Identifying the strengths and weaknesses of your website (if you already have one)
The processes mentioned above are only a fragment of what happens behind the curtains during the SEO process. It’s important to point out that each of the aforementioned processes is equally critical in the grand scheme of things, which is why you should always put your website in the hands of renowned experts.
The Benefits of SEO for Attorneys
Competing with other attorneys on page 1 of Google is a tough proposition today. No matter how good your services or rates are, if you don't stay ahead of your competition through the magic of SEO, you won’t see too many improvements or new clients.
Apart from the much-needed exposure, proper SEO will also:
- Improve the conversion rate (turning your visitors into clients)
- Significantly increase the amount of organic traffic towards your website
- Offer insight into important metrics and data
- Increase the ranking of your page thus bringing more clientele and exposure to your brand
We Are Your Ticket for the Big League
Call us today, and we will be more than willing to assist by developing and executing SEO strategies for your law firm that will not only improve the overall organic traffic to your website but will also consequently introduce you to new clients each day.