One of the pioneers of advertising, the famous American civic and religious leader and entrepreneur John Wanamaker once said. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Well, there have been a lot of advances since those early pioneering days. For companies in Dallas, SEM techniques such as PPC make it increasingly easy to see how effectively you’re spending your advertising dollar.
What is PPC Advertising?
PPC advertising (Pay per click) s a form of advertising where your ad appears on a search engine results page, or on pages related to your business that allows advertising, and you pay them every time a potential customer clicks on your ad.
What are the benefits of PPC?
For a start, PPC marketing guarantees you only pay for advertising space when someone actually reacts to your ad, increasing your ROI.
Your ad will only appear when keywords related to your business are used, increasing the likelihood that it will attract attention. You can also control the time of day that it appears, and even the geographical area, making sure you maximize your exposure to potential customers.
Most importantly of all, you receive feedback on the number of clicks generated by your ad each month, so you can see exactly what’s working and what’s not.
Why Do I Need Executive Digital for PPC?
A good PPC campaign is a time-consuming and complex operation. Keywords need to be constantly researched, evaluated and edited, your ad needs to appeal to your target group, and it needs to appear in the right places to reach that group. Anything less than a good campaign can be a waste of time and resources. We have the know-how to get you results, leaving you free to concentrate on running your business.
At Executive Digital we have a track record of success in PPC advertising for companies both big and small so contact us today and let’s discuss your needs for PPC in Dallas.