Considered to be one of the pioneers of advertising, the famous American civic and religious leader and entrepreneur John Wanamaker once said. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Well, there have been a lot of advances since those early pioneering days and developments such as PPC make it increasingly easy to see how effectively you’re spending your advertising dollar.
What is PPC Advertising?
PPC advertising (Pay per click) is a form of advertising where your ad appears inside a search engine results page, or on pages related to your business that allows advertising, and you pay them every time a surfer clicks on it.
What are the benefits of PPC?
For a start, PPC marketing guarantees you only pay for advertising space when someone actually reacts to your ad, increasing your return on investment.
Your ad will only appear when keywords related to your business are used, making sure it’s seen by the kind of people you want to attract. You can also control the time of day that it appears, making sure you maximize your exposure to potential customers.
Most importantly of all, you can receive feedback on the number of clicks generated by your ad every day, so you can see exactly what’s working and what’s not and don’t have to take the word of some pushy ad man.
Why Do I Need Executive Digital for PPC?
A good PPC campaign is a time-consuming and complex operation. Keywords need to be constantly researched, evaluated and edited, your ad needs to appeal to your target group, and it needs to appear in the right places to reach that group. And anything less than a good campaign is a waste of money.
At Executive Digital we have a track record of success in PPC advertising for companies both on international and local levels. Contact us today and let’s discuss how we can grow your business through PPC in Phoenix.