While it’s not something you should neglect, increasing traffic to your site through organic SEO methods takes time. Time is not always something businesses can afford. If you’re looking for quicker results while your SEO campaign kicks in, our Detroit PPC team can help.
What is PPC Advertising?
PPC advertising (Pay per click) is a form of advertising where your ad appears on a search engine results page, or on pages related to your business that allow advertising, and you pay them every time a potential customer clicks on your ad.
What are the benefits of PPC?
For a start, PPC marketing guarantees you only pay for advertising space when someone actually reacts to your ad.
Your ad will only appear when keywords related to your business are used, increasing the likelihood that it will attract attention. You can also control the time of day that it appears, and even the geographical area, making sure you maximize your exposure to potential customers.
Most importantly of all, you receive feedback on the number of clicks generated by your ad every day, so you can see exactly what’s working and what’s not.
Why Do I Need An Agency for PPC?
A good PPC campaign is a time-consuming and complex operation. Keywords need to be constantly researched, evaluated and edited, your ad needs to appeal to your target group, and it needs to appear in the right places to reach that group. Anything less than a good campaign can be a waste of time and resources. An agency will do the hard work for you, leaving you free to concentrate on what you do best, running your business.
At Executive Digital we have a track record of success in PPC advertising for companies both on international and local levels so contact us today and let’s discuss your needs for PPC in Detroit