Raleigh is quickly evolving and is a densely saturated marketplace. In order to keep up with the competition, a business must find ways to stay relevant and in front of their consumers.

What is PPC?

Pay-per-click (PPC) advertising is a form of advertising where your ad appears at the top of a search engine results page (SERP) or other advertising-friendly pages, but you only pay for the ad when a user clicks on it. . PPC advertising makes it easier for new businesses to connect with Raleigh’s growing population when not ranking organically within the search engine results page. Businesses also use it to remind their loyal consumers that they’re still around and open for business.


Raleigh is a highly competitive market and when PPC is used in conjunction with SEO you can be sure to dominate the search engine results and not only increase traffic but lead generation as well. Until you are ranking in the top 3 search results for all your keywords, PPC can get your brand the exposure to even the playing field between you and your competition.

With a well thought out PPC campaign you can target specific times and places when your consumers are likely to be and displays your ads when someone searches. The biggest bonus in addition to grabbing this prime online real estate is that you only pay when somebody clicks and follows the ad to your page.

Along with only paying per click, your company gets access to incredible advertising insight, such as what material consumers respond to, which keywords correlate with ad clicks, and how to best communicate with your targeted audience throughout the day. Our team takes this information and applies it to future campaigns to make sure you are getting the most bang for your advertising campaign dollars.

PPC sounds like a dream, and it is, but it is a dream that needs constant monitoring and tailoring or it can get expensive. Executive Digital takes care of all facets involved in your PPC Raleigh campaign. Including keyword research, evaluation of advertising content appeal,A/b testing, online real estate identification, analysis, and placement.