Among Internet users in Serbia, Facebook is the single most visited site. This should give you some idea of the importance of Social Media Marketing to the success of your Serbian business.

What is Social Media Marketing?

Social Media Marketing (SMM) utilizes social media sites such as facebook, twitter or linkedin, etc, as marketing tools. By creating and sharing content on social networks, companies can increase their brand exposure and broaden their customer reach.

How does it work?

In our saturated advertising world, people are tired of being “sold” a product through sterile mass marketing sales pitches. They want the personal touch and are increasingly relying on recommendations from friends, family or brands they trust, before making purchasing decisions.

Through social media accounts, companies can directly interact with their clients. This allows you to answer their questions, share content (driving up your website traffic) and generally strengthen the relationship between you and your clients. Remember, your followers will have followers of their own who will see the interactions between you, increasing awareness of your brand and expanding your network.

How can a social media marketing agency help?

Social Media Marketing is a long-term marketing technique that boosts the active engagement of your audience.

That’s where we come in! One of the key elements to a successful Social Media Campaign is a winning strategy. We at Executive Digital will work with you to define your goals, target audience and identify the best social media platforms to reach that audience before embarking on a campaign.

It’s vital that the content shared on your social channels tells the story of your brand. We’ll work with you to establish this and present it in the most engaging way to reflect your brand’s’ core values. Whether it’s text, image or video, our Social Media Marketing team will create content for you that is guaranteed to drive audience engagement.

Social media users don’t like to be ignored. Every post, comment, message or review on your account must be responded to. With your input and feedback, we’ll keep the conversation going with timely and appropriate responses.

Finally, we’ll help you understand the metrics of Social Media platforms. The metrics from social platforms like Facebook, Instagram, LinkedIn, and Twitter can give you greater insight into your client base and help you, the business owner, develop a better understanding of their needs, wants, and how to connect with them.

For the best Social Media Marketing that Serbia has to offer, contact Executive Digital today.