The Why Behind Our New Service
After producing more than 600 high-quality videos for our clients in the last 10 years, we learned something: slick brand videos work, but nothing sells quite like authenticity.
That’s why, starting October 1st, Executive Digital is officially rolling out UGC Product & Services Review Talent and Video Testimonials as part of our service portfolio.
This isn’t a random “shiny new thing” we’re chasing. It’s a strategic evolution based on where digital marketing is headed: people trust people, not polished ads.
And trust is currency.
What Is UGC in Marketing, Really?
User-Generated Content (UGC) has been around since the first Amazon review. But in 2025, it’s transformed into a marketing powerhouse:
- TikTok creators reviewing skincare.
- YouTube unboxing videos with millions of views.
- LinkedIn testimonials from actual clients.
UGC = real people, real stories, real impact.
And video testimonials? They’re the human face of social proof.
When you combine those two, UGC reviews and authentic testimonials, you get a marketing tool that doesn’t just say “buy this,” it says, “I tried this, it worked, and here’s why you’ll love it too.”
The Statistics Don’t Lie
Before you roll your eyes and say “but is UGC really effective?” let’s drop some numbers:
- 79% of people say UGC highly impacts their purchasing decisions (Stackla).
- Ads featuring UGC get 4x higher click-through rates than traditional brand ads (Social Media Today).
- 92% of consumers trust recommendations from individuals, even strangers, over brand-produced content (Nielsen).
- UGC videos on social platforms increase engagement by 73% compared to studio-shot brand videos (Forrester).
In short: if your brand isn’t leveraging UGC and testimonial content, you’re fighting with one hand tied behind your back.
Why UGC Works (And Always Will)
1. Authenticity Over Perfection
Consumers know when they’re being sold to. A glossy ad screams “production budget.” A UGC review whispers “this could be you.”
2. The “Trust Factor”
Trust is built through relatability. Seeing another person, someone who looks like the target audience, share their honest experience makes the product or service more believable.
3. Cost-Effective & Scalable
Compared to big-budget productions, UGC reviews are far more cost-effective and can be produced at scale, allowing brands to flood social feeds with consistent, authentic touchpoints.
4. Social Media Algorithms Love It
Let’s be blunt: Meta, TikTok, and YouTube are in the attention business. UGC feels “native,” not like an interruption. That means it gets promoted more, shared more, and engaged with more.
Why Executive Digital Is Adding UGC Video Services
Now, you might be wondering: “Executive Digital already produces video. Why carve out a new service specifically for UGC reviews and testimonials?”
Three reasons:
1. A Decade of Proof
We’ve produced over 600 client videos in the last decade. Product explainers, brand stories, service breakdowns, campaign ads, you name it. That track record gave us insight into what resonates and converts.
And while polished productions have their place, the videos that consistently move the needle for conversions are the authentic, testimonial-driven ones.
2. Market Demand
Clients are asking for it. Consumers are expecting it. Algorithms are rewarding it. That’s the trifecta.
Every client meeting these days includes the question: “How do we get more authentic video content from real users?”
Our answer is no longer “hire an influencer and cross your fingers.” It’s systematized UGC review and testimonial production, powered by vetted talent and smart distribution strategies.
3. Future-Proofing Brand Strategies
Digital marketing is changing faster than ever. With AI-generated content everywhere, human authenticity has become the differentiator.
Adding UGC video reviews and testimonials isn’t just keeping up, it’s staying ahead.
What This Service Looks Like
Here’s how our new UGC Product & Services Review Talent and Video Testimonial Service works:
- Talent Sourcing & Vetting
- We provide a roster of diverse, authentic creators and actors who can represent your customer base.
- No cookie-cutter influencers, real, relatable personalities.
- UGC Video Review Production
- Short-form (15–60 seconds) reviews designed for TikTok, Instagram Reels, and YouTube Shorts.
- Product unboxings, “first impression” takes, and casual testimonial-style narratives.
- Service Testimonials
- Longer testimonial videos (60–120 seconds) that highlight client experiences, outcomes, and satisfaction.
- Perfect for B2B services, SaaS, agencies, healthcare, and more.
- Editing & Optimization
- Subtitles, hooks, captions, vertical format—all optimized for social consumption.
- Distribution Strategy
- We don’t just hand you a video, we help amplify it across platforms for maximum ROI.
Why Brands Need This NOW
UGC Is the New Word-of-Mouth
Remember when word-of-mouth meant your neighbor raving about their new car? Today, that word-of-mouth is happening on Instagram Stories, TikTok videos, and LinkedIn testimonials.
Social Proof Drives Sales
Seeing other people use and love a product creates FOMO (fear of missing out). That’s powerful psychology in action.
It Humanizes Your Brand
You can spend millions telling people how great you are, or you can let your happy customers (and authentic UGC talent) show it. Spoiler: the second one works better.
It Works Across Industries
Whether you’re selling B2C products, B2B services, SaaS tools, or healthcare solutions, UGC and testimonials scale trust faster than any ad campaign.
Example Use Cases
- E-commerce: Product review videos increase conversion rates by up to 144% (BigCommerce).
- B2B Services: Video testimonials reduce buyer hesitation and shorten sales cycles.
- Healthcare & Professional Services: Authentic patient/client testimonials build credibility faster than any brochure.
- SaaS/Tech: UGC walkthroughs and reviews make adoption easier for hesitant users.
Sarcasm Interlude: The “We Don’t Need UGC” Club
There’s always that brand manager who insists, “We don’t need UGC, we have a brand video.”
Sure. Just like you don’t need online reviews because your brochure is really convincing. Or you don’t need a website because your office has a nice sign out front.
The market has spoken: authenticity wins. Brands ignoring UGC aren’t just behind the curve, they’re playing the wrong game entirely.
Executive Digital’s Advantage
So why partner with us instead of piecing this together yourself?
- Experience – Over 600 videos produced, across industries. We know what works.
- Strategy + Production – We’re not just handing you videos; we build campaigns around them.
- Authenticity First – We’ve built this service to prioritize trust and relatability, not just volume.
- Full-Service Support – Talent sourcing, production, editing, optimization, distribution. Done.
Looking Ahead
The future of digital marketing is clear: authentic content at scale.
By adding UGC Review Talent and Video Testimonials as a core service, Executive Digital is helping brands bridge the gap between being seen and being believed.
We’ve spent the last decade proving the power of video. Now we’re doubling down on authenticity as the new growth driver.
Because in 2025 and beyond, brands that feel real win.
Closing Note
If you’re ready to scale trust, improve conversions, and ride the wave of what actually works in today’s social-first digital landscape, UGC reviews and testimonials aren’t optional.
They’re the baseline.
And we’re here to deliver them.