Today, our industry is inundated with acronyms and marketers are not the only professionals expected to follow the closely along as these combinations of letters evolve and set expectations for business sustainability and growth. Business owners, finance managers, and social …
7 Powerful Benefits of Using PPC Advertising
There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. …
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, …
Google hopeful the mobile-first index will launch by year’s end
But Gary Illyes says it might not go live until 2018. In November 2016, Google launched their mobile-first index experiment and hoped to do enough testing to launch it sometime in the near future. Well, it seems this mobile-first index …
Why Local SEO Is About to Become Even More Important
Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus …
Market to the High End Consumers Your Brand Deserves
Catering to the luxury consumer is a craft. It involves restraint, pointed execution and a knack for knowing what this consumer needs before they do. Much of the luxury marketing behind higher end products goes against the common marketing principals …