Facebook, Amazon, Verizon and others used the social network’s age-based targeting to promote job openings, according to ProPublica and The New York Times. The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t …
Today, our industry is inundated with acronyms and marketers are not the only professionals expected to follow the closely along as these combinations of letters evolve and set expectations for business sustainability and growth. Business owners, finance managers, and social …
There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. …
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, …
But Gary Illyes says it might not go live until 2018. In November 2016, Google launched their mobile-first index experiment and hoped to do enough testing to launch it sometime in the near future. Well, it seems this mobile-first index …
Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus …
As SEO algorithms continue to evolve, more elements of website constructions and design are factored into the equations that push web pages to the top of search queries in engines like Google. This year, Google has its sights set on …
Catering to the luxury consumer is a craft. It involves restraint, pointed execution and a knack for knowing what this consumer needs before they do. Much of the luxury marketing behind higher end products goes against the common marketing principals …
Marketing with strategic empathy can help enhance customer acquisition. We know how to use big data, extracting key insights about our consumer’s habit and purchasing patterns to better present them products and marketing campaigns. But big data insights only go …
Real-time bidding is a relatively new technique that is being used by many auctioneers, auction houses and advertising houses in order to conduct property sale transfers and advertising inventory more smoothly. Similarly in the digital marketing space, programmatic instantaneous auction …
