Domain Rating (DR) is one of Ahrefs’ most prominent metrics, and it has recently undergone an algorithm change that affected every website in its database. Before we get too in detail about domain rating and the new algorithm, let’s take a look at Ahrefs.
What is Ahrefs?
Ahrefs is a data company that companies use to track and check backlinks, amongst many other SEO metrics. Ahrefs collects, processes and stores data to which it applies a number of tools and offers to companies to incorporate in building and executing their marketing strategies.
Ahrefs rakes the web for big data, or giant indexes of information that can be scrolled by analytical algorithms for key consumer insights. The data stored in Ahrefs is pulled from 6 billion pages, 200 million root domains, 20 petabytes of storage, 12 trillion links, 3 trillion URLs and 15,000 CPU cores.
How accurate is Ahrefs?
On top of the mass amount of pulled from the web, the Ahrefs index is updated every 15-30 minutes. To ensure there is always information from which to extract analysis, Ahrefs crawls its 6 billion web pages every 24 hours – that’s about 200 million pages per hour.
Ahrefs ranks second only to Google, deeming it one of the best, most reliable bots and one that performs better than Bing, Yahoo, Yandex and other high-performing search engines and bots.
Which elements does Ahrefs track?
Ahrefs measures the metrics of the following SEO metrics: URL Rating, Domain Rating, Ahrefs Rank, Live & Fresh Index, Keyword Difficulty, Search Volume, and Organic Search Traffic.
Today, we’re focused on Domain Rating and its recent algorithm change. If you have questions about other Ahrefs metrics and how to apply them to your marketing strategy, don’t hesitate to reach out to our team at Executive Digital for a thorough explanation.
Let’s take a look at how the new Domain Rating algorithm will look.
What is Domain Rating?
Domain Rating (DR) reflects a website’s backlink profile. Its metric moves on a scale from 1 to 100, 1 being the weakest and 100 being the strongest. A high DR score carries more weight, which makes it more desirable for other sites to build from. As some websites accrue a higher score, previously high-scoring sites see a drop in their rank. This is not because the latter site is at fault or doing anything wrong; rather, the score is being justly applied to each site. The biggest change in the DR algorithm for many sites is their score dropping (maybe plummeting) from a number that has been refined to reflect more weight in its position.
How is DR calculated?
A Domain Rating is scored by surveying the number of unique domains that carry minimum of 1 nofollow link to the target website; analyzing the DR values of the linking domains; determine the number of unique domains that the linking domains link to; calculating a raw score; finally, placing the score on 1-100 scale.
As mentioned before, external factors can effect a company’s DR score, so a drop isn’t always reflective of a poor company or marketing decision. Competitor websites improving their tactic and earning higher rankings can result in a DR score drop as can an external linking domain linking out to a generous number of sites (resulting in a lower quality link).
What about linking to spammy sites?
Something to look out for when collecting linking domains is a website with many backlinks and a low score. Why? A low score isn’t necessarily reflective of a spammy site; rather, it might be a new website without the time on the inter web to collect backlinks and make a name for itself. On the other hand, a website with many links and a low score indicates a number of weak links. This is a website you likely do not want to utilize as a linking domain because its association will not pull much weight with you. Under the new algorithm, there is more transparency with spammy sites – look out for them.
Can I transfer my DR to a subdomain?
The updated algorithm does not allow Domain Ratings to be transferred, as many sites can be launched by random, unrelated representatives. If DRs could be transferred from one web-host to its subdomain, undeserved DR numbers would be too frequently achieved, untidying the rating system for everyone.
Does Google use anything like DR?
Google only rates individual pages, meaning that the overall rating of a website has less weight when it comes to searching rankings. A great way to boost search rankings with a low-rated overall website is to boost each individual page’s rating.
Ahrefs’ DR algorithm change is an example of one recent change in the bots’ data collection and analysis. As with all technology, algorithms are consistently evolving to best serve the consumer and deliver you the best information and insights possible.
Understanding big data insights and applying them to your marketing strategy can be revolutionary in your business development and growth. The first step in incorporating bots and robot metrics in your strategy is learning about them.
If you want to get to know the ins and outs of metric systems such as that of Ahrefs, reach out to our team at Executive Digital. A free consultation will allow us to analyze the status of your SEO elements and determine the best point of entry for developing your strongest marketing approach.
Our team can also help if you already utilize bot metrics, but are outgrowing your projections and find yourself in need of outside assistance.
Whatever your needs are, Executive Digital is here to help. We look forward to working with you.