If data shows that users visit your website only to leave within seconds, something about your design, content, or user experience is not working.
Imagine having a storefront that shoppers step into, take a brief peek around, and quickly turn from to head back out the door. You would know immediately something was off – maybe an employee was scowling, product inventory was messily scattered, there was a bad smell or loud music.
You would zero in on the possible reasons for shoppers leaving and change these elements, so that next time shoppers would stay in your store, browse around, and purchase something, or at least have a pleasant enough experience to return in the future.
The storefront scenario is no different from a high bounce rate on your website. A high bounce rate shows you that consumers are coming to your site, not liking what they see, and leaving. This is a big red flag! You need to identify and remedy the reasons for users bouncing, quickly before your site loses its reputation and ranking status on search engines.
The Importance of Reducing Bounce Rate
What is bounce rate?
Bounce rate is a metric that reflects user engagement by showing the amount of time spent on a website and how that time is spent.
Google defines bounce as a single-page session on your website. Bounce rate, on the other hand, is single page sessions divided by all sessions.
What is a good bounce rate?
Having a bounce rate is not always a bad thing. After all, you don’t need non-prospective buyers spending time on your site, or users looking for quick answers reading full-length articles. It’s fine that some parties are bouncing.
A good bounce rate is in the range of 26 percent to 40 percent, while 41 percent to 55 percent is the average.
When is a high bounce rate detrimental?
It’s when your bounce rate is too high that a design or content flaw becomes clear. A bounce rate higher than 70 percent is cause for concern.
How to Reduce Bounce Rate?
Include multiple ways for consumers to engage with your site, whether it’s communicating with AI, watching a video, playing a game, or taking a quiz. Engagement is key.
Fast loading speed
Research your competitor’s sites to ensure your site speed is not only fast enough for users but swift enough to be a leader in your market.
If your site is not optimized for mobile, users on mobile will quickly leave. Mobile optimization means more than having a condensed version of your website load in the palm of users’ hands. Tailor the mobile design specifically to user preferences, and ensure all interactive components function properly and quickly.
No intrusive ads
Pop-ups that are not super simple to click away will chase your users away in an instant. If you want repeat website visitors, avoid all intrusive ads.
Check out your site’s readability from a third-party’s desktop and mobile device. Is it easy to read, or does the font color and style make you want to squint and look away? All content should be enjoyable to consume without the user needing to pinch or zoom or make other adjustments.
Design your site for your user. Do a bit of digging to learn what types of templates and media consumption your audience prefers. Implement these tactics in your design.
Work with Executive Digital
Working with an experienced professional digital marking agency can reduce your website’s bounce rate, and place your brand in position for optimal online activity and engagement. To learn more about the services we offer, get in touch with our team at Executive Digital. We look forward to hearing from you!