The importance of user design
User design (UX) is an imperative part of your strategy to consider when it comes to online marketing, SEO and effective consumer communication.
What is user design, exactly?
Great question. User design refers to way your website is set up for consumers to interact with it. This includes where they find your menu bars, what titles pop down, how they navigate between pages, if buttons or lines are used to internally link, etc.
Why does UX matter?
User design is always a top priority (or it should be!) in website and marketing development because an easier website experience is more enjoyable for users. If users like your website, they will return. If it is difficult to navigate, use or read, they won’t return; they will find a different website the answers or entertainment they’re after.
How does UX affect SEO?
Google also recognizes the importance of consumers enjoying your website and having an easy time finding what they need while interacting with your brand and content. Because Google is constantly going after giving consumers (searchers) the best possible search engine experience, their search ranking algorithm favors websites with great UX.
So, the better your website UX, the stronger your search ranking status. Let’s take a deeper look at how user design and SEO fit together.
How to Pair UX and SEO:
Image tags and headings
Image tags and headings can double as a way to make the navigation experience on your website easier while also providing labels to Google for your website components. Using your knowledge of keywords, make titles obvious, clear and easy for both users and Google to follow.
Make sure that your website is mobile friendly, meaning that a consumer on the go can just as easily access your site info in the palm of their hand as they can when viewing your desktop version. Your agile adaptivity appeals to the consumer, but it also appeals to Google! Google favors mobile indexing, and will prioritize your site to its mobile searchers.
Over half over searches are conducted on a mobile device, meaning that the previous ‘mobile-friendly’ criteria will not be enough in many cases. Mobile responsive means that each pages engages with consumers in the same way that that page interacts with consumers on the desktop version. This means photos load, underlined words actually link to a different window, videos can be viewed in high resolution, all buttons can be pressed and the navigation system works flawlessly.
If your website does all these things, Google will rank you higher when a consumer searches for the information or entertainment your host on your website. Be sure to stay up to speed with the algorithm adaptations as mobile evolves and Google modifies its criterion to keep up with consumer preferences and searching habits.
Short-form content is easier to read, but Google might actually favor written content over 600 words. Why so long? Most consumers want context around their answers. While you concise snippet of an answer can viably compete for SERP space, a long-form, in-depth piece that thoroughly explains the consumer query is favorable to both consumers and Google’s ranking algorithm.
Page and content speed
Everything on your website must load quickly. This includes each webpage, photos and videos. If your website does not have the bandwidth to support a high resolution video, do not include the video. Consumers do not want to wait for a photo to load or watch a video that pauses every three seconds. In fact, they won’t stick around and watch it load; they’ll leave your site and browse the search page for a better website URL.
Google does not want consumers browsing your site only to have an unpleasant experience that tests their patience (dramatic, but completely relatable and fair), so if your loading times aren’t swift, you will not earn a high ranking status.
Align your strategies
As you design your website, align your UX strategy with your SEO strategy. Since the ranking algorithm looks at both, it’s a great idea to tackle two objectives in one swoop.
Place quality as your leading criteria as you publish content, including written pieces, video, photo and infographics. Google will judge the quality of your writing, of your production quality and your image resolution before it decides which content is best suited for its searchers.
Invest generously, it’s time
Review your budget to determine exactly how much you spend on annual marketing and set a generous portion aside for website design. As UX pushes you toward Google’s search ranking favor, you will
Design for SEO (remembering that google favors ux)
When you are building or redesigning your website, design with SEO in mind, remembering that Google favors each UX element that makes the navigation experience easier, cleaner and better for your users.
Include a sitemap for Google
Be sure to build a sitemap for your content. The sitemap is like a blueprint for your entire website and it will help Google’s algorithm quickly locate all necessary UX elements on your site. If you do not know how to build a site map, it’s a great task to outsource to your external marketing team.
Are you ready to improve your online marketing strategy and make the most of your business? User design and SEO strategy are critical to gaining and maintaining traction with users and to pleasing Google’s algorithm sufficiently to rank high in search results and ear more traffic saturated by potential consumers and brand advocates.
At Executive Digital, we provide you a consultation to get an understanding of where you are at in your SEO and UX strategy compatibility. After your initial consultation, we will work with you to determine the best marketing tactics to implement to optimize your online presence and brand development. Reach out to our team to improve your UX and get headed toward the top of Google’s search rankings, today.