A woman using Oculus Rift

How Virtual Reality Is Becoming Part Of Your Digital Marketing

Shannon Horowitz Unique Marketing Ideas

Virtual reality is something that is no longer only in the realm of science-fiction. In fact, it has made a huge surge recently and is taking the world by storm. Virtual reality allows you to give your potential customers an in-depth look at something you are trying to sell them on. This is where this medium might be able to take your marketing to the next level in the near future.

Let’s say you are trying to sell someone on a cruise of a lifetime, but they have never been on one, and don’t know if it really something they are going to enjoy. With this technology, you can put this customer there, fully immersed in the atmosphere, complete with sound. This is a huge leap forward, because you can also use this same technology to show a newly-wed couple the honeymoon of their dreams. This is just so much more approachable than your standard brochure that everyone has been handed. This just gives you the ability to give tangible evidence of exactly what it is you are offering your customers.

At a recent trade show, a large theater chain is in the works on designing the next generation of Cinema Multiplex. This is already a costly and timely en-devour. Can you imagine what a disaster it would be if they spent the money to build this new, state-of-the-art facility, and it didn’t reach customer satisfaction? Well, they took this into account. They have actually been bringing people in for a study, and allowing them to take a virtual tour, and walk through the entire facility. They are then able to take the notes from the target audience themselves, and make the necessary changes as they deem fit.

Maybe you are a member of a marketing team that is trying to design the end all, be all marketing campaign for the next big summer blockbuster. Virtual reality gives you a golden opportunity to allow audience members, in the months building up to the release, to be plunged into the very world they are anticipating to see. Most recently, using the Oculus technology, they did this very thing for Insidious Chapter 3. It was a 3d, haunted house, where you could walk through the very house that is being tormented in the upcoming film. It had audiences captivated, and that is what you are looking for.

These are only a few examples of how virtual reality can further your marketing campaigns. The only limitations that are pretty much out there anymore, reside in your own imagination. The technology is there for you to utilize, but you need to figure out how to customize that technology to fit the needs of your company, and your clients.

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