Social media looks easy, so it should be, right? In a dream world, of course! But as with most elements in a marketing strategy, smartly executed social media is not as simple as it seems.
Why Should I Use Social Media for My Business?
Social media is currently one of the best ways to connect with consumers in a personal way. Unlike traditional marketing, social media allows you to show your target audience an inside view of your brand – what you’re like behind the scenes, what goes into production, how you embrace company values in company culture.
Social media opens conversations with consumers and fosters engagement outside of the purchase transaction. Using social media for business is also advantageous in its wide reach, allowing businesses to connect with larger consumer groups than ever before.
Why Hire a Social Media Manager?
A social media manager is a critical role to employ or outsource as you begin to prioritize social media in your brand. A social media manager creates a clever, masterful strategy, and ensures high-quality execution without ever missing an opportunity to connect with consumers in a meaningful way.
6 Reasons Why Your Business Needs to a Hire Social Media Manager
1. Social media strategy
If you don’t have a strategy with your social media, you are not reaping the massive benefits that the social platforms have to offer. First and foremost, your social media manager can devise a strategy that is optimal to your overarching branding, marketing, and business development goals. Every element of execution thereafter will be in accordance with your strategy.
2. Marketing budget
A social media manager is a wise use of resources and marketing budget. Your social media manager wears more hats than posting photos; they take care of consumers, report on trends, keep your brand relevant, field request, and put out any social media fires the moment (if not before) they arise.
3. Trend surveillance
Both by design and by nature, part of a social media manager’s role is to stay current with digital marketing, consumer behavior, and shopping habit trends. Trend surveillance keeps your brand up-to-date and producing quality experiences and products to maintain a loyal (and constantly impressed) consumer base.
4. Data and analysis
The data raked in from social media marketing is immense! Your social media manager will learn leaps and bounds about consumer and shopping behavior, report on data and deliver analytics that affects the purchase funnel at every stage of development.
5. Posting consistency
Social media consistency is key. Posts must be regular in their tone, content, and timing. A social media manager understands this priority and stays on schedule and in voice, while also minding spur of the moment opportunities to report on current and local events.
6. Customer service
Studies show that 70 percent of consumers turn to social media when they have a question about the brand, service or product. This puts your social media profile in an ideal position to give your consumers the best possible experience with your customer service.
A social media manager knows the ins and outs of your brand as well as how to kindly and diligently respond to consumer needs so that you can trust all queries are handled masterfully behind the scenes. Excellent customer service reflects well on your brand and creates a bond with consumers to ensure that they become repeat visitors, buyers, and advocates.
Executive Digital provides the leading social media marketing for your business. Learn more about our services, strategy and how we can improve your brand’s online presence, and reach out to us by getting in touch with our team, today!